This website is to share tips and techniques on Sales in a digital age. It is about the use of Social Networks (LinkedIn, XING, Twitter), new digital tools and new methodologies like Inbound and Social Listening. While a lot of industries and Lines of Businesses like marketing, webshops, software development and manufacturing experienced a huge shift with new digital tools, sales teams especially in B2B organisations did not change much. This blog is to discuss the digital transformation in B2B Sales on the highest level.
Social Selling is a lot about bringing real life relations into the digital world (where most people already are).
The first step to do this, is introduce yourself well. So keep your profile up-to date. Let people know what you stand for. Not only your background and CV is important, but what you do, what value you bring to your customer.
By the way: The Rule “Make your headline more than just a job title” has brought a lot of colleagues to think about their job – and its value for the customer.
You can use 120 Characters for that. And it is a difference when you are Solution Architect or PreSales Consultant in Security if you write chapters in the offer and respond to RfPs or if you design for the best security solution for the customer.
I do not re-invent the wheels. Some of the best advices to set up a LinkedIn-Profile are: